Monday, October 08, 2007

Tampering With Their Own Stuff

DisplaysGoneWild
UnsightlyVille


Remember all the kerfuffle about how somebody was tampering with Stella Artois beer by filling the bottles with alcohol?

In a widely publicized move in July, Labatt Breweries of Canada summoned police after six Stella Artois bottles sold at restaurants and bars were found to contain concentrated alcohol rather than beer.


Clearly the work of a crazy, or a terrorist, or worse, right?

Well, turns out it was worse - way worse.

Labatts did it.

And they did it on purpose.

After a lengthy investigation with the Canadian Food Inspection Agency, the brewery, which like Stella Artois is a unit of the Belgian company InBev, said that the bottles were promotional items, intended for display.

Alexis Redmond, a Labatt spokeswoman, said the bottles were filled with alcohol to avoid the formation of unsightly sediment.



Sheesh.

.

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